Discuss the impact of digital technology on the marketing of
music
Since digital technology has developed so much that 96% of
the world’s population own a mobile phone, music has become more widely
available. Worldwide there is a 40% increase over the last year on mobile
broadband growth and the way music is marketed now through the phone varies
extremely. Apple first developed iTunes in April, 2003 and by 2006 iTunes had a
gain of 88% of the legal music downloads market in the US, since then iTunes
has now became mobile therefore allowing us to browse and download music
anywhere whether we are connected via 3G or Wi-Fi. What this means is that the
majority of downloaders use this store, and when researching further into what
this statistic was based on it did include using mobile technology, so we are
in effect carrying around a whole music store which contains huge amounts of
songs all at the touch of a icon, this could also mean that music producers can
advertise certain albums when they want to by featuring them on the opening
page of iTunes giving consumers a whole new dimension on how they buy music. To
back this up one of my research sources stated that ‘respondents generally
favor the browser experience over downloadable mobile apps, except when it
comes to games, social media, maps and music’. In our
class alone everyone has a mobile phone or a device with them that has the
ability to browse the internet, and the majority of class mates do in fact use
iTunes or a similar app that allows you to download music whether that being
legally or illegally, from personal experience in actual fact I download
several albums a month from iTunes and in the last month 5 out of 7 of these albums
have been whilst I have been using a Wi-Fi hotspot away from my house this for
that reason backs up that music has become more widely available since the emergence
of mobile technology and that myself as a consumer along with millions of
others frequently use online music stores instead of going t a music shop e.g.
HMV and buy a CD which is a tangible product unlike that of downloadable
content.
Research Sources:
http://mp3.about.com/od/history/p/iTunes_History.htm
Comments:
B Grade
A really good first attempt. You lacked an opening point and went straight into presenting your research, which did make is somewhat difficult to reach a conclusion within your interpretation. However, your research was sufficiently detailed and expansive and the interpretation of it had sufficient depth to suggest that this is certainly worth a B grade. Try to stick to the structure I suggested even more closely.
Clear expression and only a few small errors in your writing. You should be pleased with this piece.
Thank you for the research links, I will post them in the main blog.
Comments:
B Grade
A really good first attempt. You lacked an opening point and went straight into presenting your research, which did make is somewhat difficult to reach a conclusion within your interpretation. However, your research was sufficiently detailed and expansive and the interpretation of it had sufficient depth to suggest that this is certainly worth a B grade. Try to stick to the structure I suggested even more closely.
Clear expression and only a few small errors in your writing. You should be pleased with this piece.
Thank you for the research links, I will post them in the main blog.
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